Attorney advertising is governed by ABA Model Rules 7.1, 7.2, and 7.3 — plus individual state bar rules that sometimes differ substantially. Our AI agents flag misleading claims, missing disclaimers, prohibited direct solicitation, and unjustified comparative statements before any content is generated or published.
Most marketing agencies don't know what Rule 7.3 says about real-time direct solicitation. We do. Every piece of advertising content we create for your firm has been evaluated against the applicable rules — including your state bar's specific variations on the Model Rules.
Our agents flag any statement about legal services that contains a material misrepresentation, omission, or claim likely to create false expectations about case outcomes. 'We win 95% of cases' without proper context fails Rule 7.1.
Every advertisement includes required disclosures (attorney advertising, responsible attorney name and contact info). Our agents check that all required language appears before content is approved — including state-specific variations like New York's required disclaimer format.
Automated intake follow-up must be indirect, not real-time direct solicitation. Our agents understand the difference between a pre-programmed email sequence (permissible) and targeted real-time outreach to a known prospect's personal circumstances (prohibited). The line is enforced at the system level.
Client testimonials and case results require disclaimers that past results do not guarantee future outcomes. Our agents automatically append required language and flag testimonials that imply a guarantee of results or that the experience is typical when it may not be.
A prospect who submits a legal inquiry and receives a response in under 2 hours is 7× more likely to retain than one contacted after 24 hours. Most law firms have no intake automation whatsoever — inbound leads sit in email inboxes until a paralegal gets to them Monday morning. We close that gap immediately: every inbound inquiry receives automated acknowledgment within 5 minutes and a live intake call within 2 hours.
Personal injury campaigns cost $60–200+ per click in competitive markets like New York. A firm generating 50 signed PI cases per year with $40,000 average fees has $2,000,000 in annual contingency revenue at stake. When you're paying $5,000–10,000 per signed case in marketing costs, you need to know exactly which campaign generated it — not just 'Google.' We build keyword-to-signed-case attribution inside Clio or Lawmatics.
The industry average intake-to-consultation conversion is 55–65%. The average consultation-to-retainer rate is 40–55%. Combined, you're losing 60–75% of inbound leads between inquiry and signed retainer. Most of that loss happens in the gap between intake call and scheduled consultation — a gap we fill with automated nurture sequences, calendar links, and two-step reminders that move prospects forward without any attorney time.
Bidding on broad 'lawyer' terms wastes budget on off-practice-area inquiries. We build practice-area-specific campaigns: personal injury by case type (car accident, slip and fall, workers comp), family law by proceeding type (divorce, custody, adoption), criminal defense by charge type. Each ad set has a dedicated landing page with practice-specific social proof, case results, and intake form — conversion rates are 2–3× higher than generic firm pages.
Intake processes that run through an attorney for initial screening waste billable hours. We build automated conflict check pre-screening — collecting opposing party names, case details, and circumstances in the intake form, then running a preliminary screen against your existing client database before a human ever looks at the lead. Only conflict-free, qualified inquiries reach the attorney or intake specialist for evaluation.
We integrate with Clio Grow, Clio Manage, MyCase, Lawmatics, Smokeball, and Filevine. When a consultation is scheduled in Clio, the reminder sequence fires. When a retainer is signed, the revenue is attributed back to the originating campaign. When a case is won or settled, the outcome is recorded for ROI calculations. Your practice management system is the single source of truth — our marketing attribution flows to it.
Our AI agents are trained on ABA Model Rules 7.1, 7.2, and 7.3. They flag misleading claims, missing disclosures, and prohibited solicitation language before any content is published. All recommendations are reviewed against your specific state bar rules, which often differ from the Model Rules.
Industry benchmarks show most firms convert 20–35% of qualified intake inquiries to signed retainers. The biggest driver is response speed — leads contacted within 2 hours retain at 7× the rate of those reached after 24 hours. Our intake automation ensures no lead waits more than 5 minutes for initial contact.
We track the full conversion path: paid click → form submission → intake call → conflict check → consultation → retainer signed. Each stage is instrumented so you see exactly where prospects drop off and what each signed case costs by channel and campaign. Clio and Lawmatics are fully integrated for closed-loop attribution.
Yes. PI is our most heavily optimized practice area for paid acquisition. We know the competitive keyword costs ($60–200+ per click in major markets), the typical intake-to-signed rate (25–40%), and average case fee ($25,000–75,000). We build bidding strategies and landing page funnels specifically for PI intake economics — including mass tort, car accident, and workers comp as separate campaigns.
We integrate with Clio Grow and Manage, MyCase, Lawmatics, Smokeball, and Filevine — connecting your case management system to marketing attribution so that when a retainer is signed, that event flows back to the campaign that generated it.
30-minute free Autopilot Audit. We'll review your intake response time, lead attribution, Google Ads account, and local SEO — and show you exactly how many signed retainers you're losing to slow response, missing follow-up, and keyword waste.
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