Google Ads capture people who are already looking. Social media advertising creates that demand — it places your brand in front of your ideal client before they've even started searching, building awareness and intent at scale. Our AI systems identify your highest-value audience segments, generate and test dozens of creative variants simultaneously, and optimize toward the metric that matters: booked calls.
Every campaign integrates with your AI automation and CRM — so leads captured from social are nurtured, followed up, and attributed automatically.
A live window into the optimization decisions running across active social ad campaigns — 24 hours a day.
AI model built a new lookalike audience from your last 90 booked-appointment leads. Highest-intent segment identified: 42–55, household income $150K+, interests in professional development. Added to active campaign.
Video ad variant B outperformed variant A by 38% on cost-per-lead after 1,200 impressions. Budget reallocated 80/20 to winner. Variant C — a new hook concept — queued for next test.
Instagram lead form submission from a qualified prospect in Westchester. Automatically added to your CRM, tagged with campaign source, and enrolled in a 5-step nurture sequence. You get notified within 60 seconds.
Core audience reaching frequency 4.2 — ad fatigue detected. Campaign automatically shifted budget toward the fresh lookalike audience. New creative variants queued for upload before evening peak.
Historical data shows your audience is most likely to engage 5–8 PM on weekdays. Campaign bid strategy adjusted for increased aggression during this window. CPL historically 22% lower in this slot.
$47.20 spent. 8 leads captured. CPL: $5.90. 3 leads booked discovery calls. 1 converted to a paid engagement. Daily ROAS: 4.8×. Report delivered to your dashboard.
"Social media advertising isn't about getting seen. It's about getting in front of exactly the right person at exactly the right moment — and turning that moment into a booked appointment."
Every platform, every creative format, every audience segment — managed as one integrated system optimized toward revenue.
We audit your existing social presence, ad account history, and audience data — and map out the competitive landscape in your market.
Ad creative produced, landing pages or lead forms built, pixel and tracking verified end-to-end. Nothing goes live until attribution is confirmed.
Campaigns launched with multiple creative variants and audiences simultaneously. The first 7 days is structured data collection to identify early winners.
Winners scaled, losers killed. Creative refreshed on a 4-week cycle. Budget increased as CPL targets are consistently hit and funnel proven.
Social advertising for financial advisors — campaigns built within FINRA advertising rules, targeting high-net-worth LinkedIn audiences for AUM growth.
Patient acquisition through Meta and Instagram — campaigns structured to comply with HIPAA guidelines, never referencing patient data in targeting or creative.
Legal social advertising within ABA Model Rules — Facebook and Instagram campaigns targeting people in life events (divorce, injury, estate planning) when intent is highest.
Meta and TikTok campaigns for fitness studios, gyms, and wellness businesses — seasonal promotions, membership offers, and class-pack campaigns with cost-per-member economics.
Facebook and Instagram neighborhood-level advertising for home service businesses — targeting by zip code, homeownership, and recent life events like new home purchases.
Meta and Instagram advertising for restaurants, catering, and event venues — targeting local audiences for reservations, private events, and seasonal promotions.
We manage campaigns across Meta (Facebook and Instagram), LinkedIn, and TikTok. Platform selection is driven by where your ideal clients spend time — a wealth management firm targets LinkedIn; a fitness studio targets Instagram and TikTok; a law firm often finds Facebook most cost-effective for local reach.
Google Ads capture demand that already exists — someone searching for your service right now. Social media advertising creates that demand by placing your brand in front of the right person before they're searching, building awareness, trust, and intent over time. The two channels work best together.
Most campaigns are live within 7–10 business days. This includes creative production, audience setup, pixel installation, and tracking configuration. We don't go live until tracking is verified end-to-end.
Effective campaigns typically begin at $1,500–$3,000/month in ad spend, plus management. Below that threshold, the data volume for meaningful optimization is insufficient. We recommend starting with one platform and scaling budget as the funnel is proven.
We connect ad platform data to your CRM so every lead, booking, and closed client is attributed back to the campaign that generated them. We report on cost per lead, cost per booked appointment, and cost per new client — not just clicks and impressions.
Book your free Autopilot Audit. We'll review your current social presence, identify your highest-value audience opportunities, and show you exactly what a revenue-attributed campaign looks like for your business.
Book Your Free Strategy Call