GrubHub, DoorDash, and Uber Eats charge 25–30% commission per order. For a restaurant running a 15% net margin, every delivery order processed through a third party is either breakeven or a loss after commission, packaging, and the lower check average that delivery customers spend. The fix isn't refusing delivery — it's building your own direct ordering channel and then driving marketing traffic to it. We build the channel and the paid campaigns simultaneously so you capture the delivery demand on your own terms.
A 40-person private dinner at $185/head = $7,400. A buyout of your private room at a $5,000 minimum = $5,000 guaranteed floor. A corporate holiday party at $12,500 = your best December night. Private events eliminate table turn uncertainty, server tip variance, and kitchen capacity stress. We build dedicated private dining pages with inquiry forms, automated follow-up sequences, and paid campaigns targeting corporate event planners, wedding venues, and milestone celebration searches — specifically in your market and in your relevant weekend radius.
Restaurants that discount to fill slow nights train their customers to wait for the deal. The right approach is targeted paid social at 5 PM on the slow night, with a reservation-specific offer, promoted to people already in your database plus lookalike audiences. A $10 dining credit with minimum spend fills the room without establishing a discount expectation. We build night-specific campaigns — Sunday, Monday, and Tuesday are the controllable nights — and track covers attributed to each campaign.
For full-service restaurants, Yelp drives 15–25% of new guest discovery — comparable to Google in some markets. Your star rating, photo quality, and review recency are the ranking factors. We manage your Yelp profile as an active channel: respond to every review within 24 hours, optimize profile photos seasonally, and run response language through our review compliance guidelines. A restaurant with 4.4 stars and recent photo updates ranks ahead of a 4.6 with stale photos and no owner responses.
Your POS system knows who visited last Tuesday, what they ordered, and how often they return. SevenRooms and OpenTable know who made reservations and who ghosted. We connect that data to your email and SMS marketing — automated 'we miss you' sequences at 45 days of inactivity, birthday dining offers triggered by reservation profile data, and post-visit surveys that capture guest preferences. The guests who have already eaten with you are 5× more likely to return with the right prompt than any cold traffic source.
When someone searches 'Italian restaurant near me' at 7 PM on a Friday, your Google Business Profile is the first impression. Menu photos that show your best dishes, a link directly to your reservation system (not a redirect through a third-party), current hours, and a 4.5+ star rating all determine if they click through or scroll past. We manage your GBP with weekly photo updates, post about specials and events, respond to all reviews, and track profile views and reservation clicks as a revenue channel.
Third-party delivery platforms charge 25–30% commission per order. We build direct ordering systems on your own website, Google Business ordering, and social media channels — then drive traffic to those channels through retargeting and SEO. A $35 check on GrubHub nets $24.50. The same order direct nets $33.95 after 3% payment processing.
Targeted paid social at 5 PM on your slow nights — Sunday, Monday, Tuesday — with a specific reservation incentive, promoted to your existing guest database and lookalike audiences within 5 miles. We track covers attributed to each campaign so you know exactly what each filled table cost.
Dedicated private dining pages with inquiry forms, automated follow-up sequences, and Google Ads targeting 'private dining [city],' 'event space for [size] guests,' and corporate event keywords. Most restaurants see 2–4× private event bookings within 90 days of launching a dedicated event marketing system.
We integrate with Toast, Square for Restaurants, OpenTable, Resy, SevenRooms, and Yelp — connecting your reservation and POS data to marketing automation so first-visit guests receive a return incentive and lapsed guests receive a win-back sequence.
Review requests go out 2 hours after dining via SMS — capturing 3–4× more reviews than next-day email. We monitor Google, Yelp, and TripAdvisor, alert your team to respond within 24 hours, and route negative reviews to a private resolution track immediately.
30-minute free Autopilot Audit. We'll review your third-party commission exposure, slow night patterns, private event pipeline, Google Business profile, and review rating — and show you exactly how much revenue you're leaving on the table.
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